What does an AI Entrepreneur do? With Stu Jordan

Jen: I’m thrilled and grateful to introduce today’s guest because I genuinely don’t know what my work life would look like without him. Stu Jordan is the person who made me AI fluent. His courses, his community, his incredible way of translating AI has helped me go from curious observer to bionic woman. I’ve told everyone I know that they have to join his Patreon and his Facebook community, and today I’m so excited to share a deeper side of his story.

Stu is the founder of Evolution Unleashed, a rapidly growing AI learning community and mastermind for creators, founders, and explorers who don’t just want to use AI—they want to bend it to their will. Here’s the twist for today’s episode: Stu doesn’t use a to-do list, but I can’t wait to get into what makes up his day and how he manages his AI team. Welcome, Stu.

To get started, I’d love to hear—how do you usually answer the question, “What do you do?”

Stu: That’s actually quite an interesting question because I quit everything back in February 2023. I shut down my agency, got out of all the businesses I was involved in, and I wanted to go all in on AI. I didn’t really know what I was doing. If you’d asked me that question back then, I would’ve said, “I want to learn AI—nothing else. I want to learn how to embed AI into business and prepare for the new age that’s coming.”

That was my entire reason. But now AI is starting to get on the radar of the general community, helped by the big rollouts that make it fun. People are starting to wake up to the threat AI poses to the old way of doing things. So I’ve been moving from learning to applying, and I’ve finally started my own monetization strategies and putting it to work for myself.

Apart from AI education, I’m focused on building an agency right now. I haven’t told anyone what it’s about, but it’s disrupting an old industry that hasn’t seen disruption for a long time. My friend and I have the passion, the skill, the experience, and the right mindset to do it—and we also have the AI tools. So, yeah—exciting times. I’m not sure that answers your question, but let’s just say I’m a bit of an outlier in some ways.

Jen: Absolutely. If you had to give a short answer, would you usually say AI educator or AI disruptor?

Stu: I’d say I’m an AI entrepreneur.

Jen: That feels quite fitting. So you don’t use a to-do list. I’d love to hear why lists don’t work for you and what you use instead. How do you know what to prioritize and what needs to get done?

Stu: That’s a good question. Before I answer, I’ll say why I don’t have a to-do list—two reasons, really. One, there are so many productivity tools and to-do lists out there, hundreds of thousands. If they worked, there’d be one or two dominant ones. But there aren’t.

Second, I’ve run an agency and I know you can’t hold everything in your head, so you need systemization. The reason I don’t use to-do lists now is that I’m not taking clients. I’m in a unique position where I know what I need to do.

But most entrepreneurs and business owners get stuck in busy work—they keep putting things between themselves and where they want to be. There’s so much noise, confusion, and a lack of clarity. Once you have precision clarity—when you know who you are, what you stand for, and what you want to do—it becomes much easier to manage your time.

All that busy work falls away. It’s often an internal mechanism to avoid what we really need to face. We fill our time with busy work to feel like we’re achieving something. That’s my high-level to-do list.

Jen: Did you use AI to get yourself to that place of clarity?

Stu: Exactly. It took me two and a half years to find that clarity. Not easy.

What AI does is pull from patterns in its training data. GPT-5, for example, has more than a trillion pieces of training data. When we prompt correctly, we can pull the right patterns. I’ve built workflows and tools that let me create ten times more content than most people could in a week. I can create a week’s worth of content in two or three hours.

Jen: How do you know your content is always a reflection of your internal clarity and not just busy work?

Stu: My content is strategic. I know why I’m saying what I’m saying. I’m not creating content just to feed the algorithm. When I don’t have something meaningful to say, I go quiet.

My content is designed to educate, inspire, and move people toward my Patreon, where I share real workflows that move the needle for entrepreneurs.

Jen: I’ve been with you since the beginning, since your first Facebook community, and I’m a VIP Patreon subscriber. I can’t imagine if I hadn’t gone with you every step of the way. AI’s changing so fast and you’re the only voice keeping pace and translating it for the rest of us.

I feel like I’m more like who you were five years ago, with my hand in seven pies, all over the place—but it’s so helpful having AI to support me in that kind of ADD work life.

Stu: I hear you. That was me five years ago—14-hour days, five businesses, nonstop hustle. I don’t want to go back to that.

Now I use AI to support my workflows. The reason I know it’s not busy work is because I have crystal-clear vision. People who feel overwhelmed usually lack clarity of vision and a strong “why.” They do what they see others doing—it’s the blind leading the blind.

When you have a clear purpose, AI becomes an amplifier. It helps you align to your market with precision. That’s why my work looks effortless. I know who I am and what I stand for. I feel a deep calling to guide people through the disruption that’s coming.

Jen: I love how you insist that we don’t build AI agents until we’ve clarified our business context first.

Stu: Exactly. Most people start from scratch every time. They open ChatGPT, do a task, and delete it. It’s like building sandcastles that wash away with the tide.

When you build context documents and embed AI strategically, time changes. AI isn’t great at planning—it creates overwhelming 90-day plans. So instead, I ask it for sequential steps: what’s the next right step, then the next. That’s sequential planning.

It’s not a traditional to-do list, but it tells me where to put my next foot. Monday is content and community, Tuesday is my newsletter, Wednesday is Patreon and poker, Thursday is strategy and metrics, Friday is review and revenue.

I only work four to five hours a day and outperform people doing 14. I’ve built tools that turn 10-hour tasks into 30-minute tasks.

Jen: Do you think all this systemization changed your mindset?

Stu: Absolutely. When ChatGPT launched in 2022, I was working nonstop. Within days, I saw how it could change everything. I quit my agency, sold my last business, and went all in on learning. It took me about 18 months to find my vision, but once I did, everything clicked.

Jen: Since AI changes so rapidly, how do you account for that in your weekly flow?

Stu: The core rhythm stays the same. Each day has a focus. That compounding effect drives results.

Jen: Can you walk me through each day?

Stu: Sure. Monday is content and engagement. Tuesday is my newsletter, The Analyst Entrepreneur. Wednesday is Patreon and poker. Thursday is content and strategy. Friday is reflection and revenue tracking.

Every day I stay updated—AI news, tools, and trends—through automated agents and curated feeds.

Jen: I love that. And anyone who thinks AI makes us dumber hasn’t tried your systems—it expands your mind.

Stu: Exactly. People don’t realize AI can enhance creativity. It frees us to lean into our strengths.

Jen: You once wrote about discovering your aphantasia—you can’t visualize images in your mind. You said that makes AI feel intuitive to you.

Stu: Yes. When I close my eyes, it’s black. No pictures, no sounds. I think in silent conceptual streams—just like AI generates tokens. It works like my brain. I can’t visualize, but I can conceptualize frameworks instantly.

AI feels intuitive because it mirrors how I think.

Jen: That’s incredible. It’s like you were made to translate between humans and AI.

Stu: Maybe I was born for this.

Jen: What’s a common piece of AI advice you think is absolute garbage?

Stu: That AI will come alive—it’s absurd. It’s just algorithms. Also, that AI will “hit a wall.” Both extremes are wrong. Change is inevitable. AI will disrupt everything.

Jen: Totally. I literally can’t imagine my life without it now.

Stu: Same.

Jen: Even in health—I use ChatGPT to interpret my lab results, track symptoms, and guide my wellness. It’s like having a doctor in my pocket.

Stu: Exactly—that’s the power of aligning AI’s output to you.

Jen: Let’s talk about your daily routine.

Stu: I don’t set alarms. I wake up naturally, have breakfast—eggs, protein, coffee, maybe YouTube. I usually start work around 10:30 a.m., work for three to four hours, go to the gym mid-afternoon, then spend evenings socializing, walking on the beach, or playing poker.

I’ve learned how to truly relax and enjoy life. I couldn’t imagine going back to my old lifestyle.

Jen: That sounds amazing. Okay, last bit—can you coach me a little? How can I best use AI to grow this podcast?

Stu: It starts with research. Know yourself, your mission, and your audience. Use AI to analyze your market, competitors, and target audience.

Then, when you prompt AI, always set a role. Say, “You are a scrappy entrepreneur who colors outside the lines.” That forces AI to pull from unconventional data, giving you unique, actionable strategies—not generic noise.

Once you have that foundation, you can create powerful, aligned marketing strategies.

Jen: I love that—your “scrappy entrepreneur” prompt is genius.

Stu: It’s a game changer. Pair that with the “borrowed brain” prompt—ask, “What would an expert with 20 years’ experience see that I wouldn’t?” It pulls from real expert data and gives you precision insight.

Once you use AI that way, you’ll outpace everyone treating it like a search engine.

Jen: Exactly why everyone should join your Patreon.

Stu: I appreciate that.

Jen: Final question: even though you don’t use a to-do list, whose would you most want to see?

Stu: Sam Altman. His vision is massive. I’m not a fanboy, but I find him fascinating. I’d love to see a day in his life.

Jen: Same. Alright, thank you so much, Stu.

Stu: A pleasure being here. Thank you.